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In February 2011, Google declared the Panda update, which penalizes websites that contains material check that duplicated from other Web sites and sources. Traditionally Web-sites have copied content from each other and benefited in internet search engine rankings by partaking In this particular observe. However Google carried out a new process which punishes web pages whose written content will not be exclusive. The 2012 Google Penguin attempted to penalize Internet sites that applied manipulative techniques to boost their rankings on the internet search engine. While Google Penguin is presented being an algorithm geared toward preventing Website spam, it seriously focuses on spammy inbound links by gauging the quality of the web pages the hyperlinks are coming from.
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